Various manufacturers paid big bucks for the rights to make "Dune" merchandise such as jigsaw puzzles, paper doll sets, a pop-up book, puffy stickers, bed sheets, party favors, and View-Master slides (which came packaged with a special-edition "Dune"-themed viewing device). It seems like a bit of Photoshop trickery, but there's a ton of "Dune" stuff gathering dust in basements, garages, and forgotten warehouses that kids didn't want or even knew existed. However, a lot of that merchandise appealed to kids, because "Star Wars" was a movie with plenty for kids to enjoy "Dune ," on the other hand, was decidedly not a kid-friendly movie - it was hardcore science fiction for serious fans only, and it earned a restrictive PG-13 rating from the MPAA. After all, "Star Wars" had done it not too long before, and it earned the franchise millions. And filmmakers made sure that every penny counted. To create the intricate worlds of Frank Herbert's novel, one of the biggest film crews of all time was assembled: 900 workers toiled for months to build 70 sets on eight sound stages. More than 200 people alone had to clean three square miles of desert - down on their hands and knees, no less - of scorpions, snakes, and cactuses to replicate the lifeless surface of Arrakis.īecause "Dune" was a big-budget space-set epic sci-fi movie, a ton of merchandise flooded stores in 1984. "In Hollywood, stage rental alone would have cost $20 million." Shooting in L.A., the producer estimates, could have bumped the "Dune" price tag to $75 million it ultimately cost about $40 million. That location was chosen in part because it was adjacent to large swaths of desert that could stand in for the planet Arrakis, and because the Mexican economy was such that it would cost Universal Pictures far less to shoot the movie than it would have cost in the U.S. "In Europe, there was no country with enough stage space and a desert," producer Raffaella De Laurentiis told the New York Times.
"Dune" finally started being committed to film in 1983 at Churubusco Studios in Mexico City.
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